Made for you to live active, with style.

Introducing forú, where Scandinavian design meets the spirit of an active lifestyle. Get ready to elevate your workout experience with our innovative activewear collection that seamlessly blends functionality with minimalist aesthetics inspired by Scandinavian design principles and a lifestyle that embodies wellness.

Embrace the essence of living well with forú.

Follow our journey.

A new dress code forú

  • forú is a new activewear and lifestyle brand. Born and inspired in Scandinavia our products are made for you to start living your active life with style at the core.

  • You inspire for more, you believe in a life lived well but don’t want to compromise on style. Founded in Scandinavia forú draws on its roots to produce products that compliment you and your goals, whatever they are.

  • We are launching our first collection soon for presale. Our capsule collection will be available on our website. To be notified when it drops don’t forget to signup for our newsletter!

 forú

  • Gothenburg, Sweden

    Scandinavia

  • Please email us at hello@foru.se for any questions or inquiries.